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38. ASICS’ Sportstyle Growth Accelerates as Designer Partnership Pays Off

EPISODE · Jan 19, 2026 · 4 MIN

38. ASICS’ Sportstyle Growth Accelerates as Designer Partnership Pays Off

from Taking Care of Business · host Stephanie Anais

This episode takes a look at how ASICS’ long-term partnership with designer Kiko Kostadinov is contributing to the brand’s Sportstyle growth - from archive‑driven designs to nearly 50% in net sales profits - and why maintaining its niche appeal is key to sustaining that momentum.

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38. ASICS’ Sportstyle Growth Accelerates as Designer Partnership Pays Off

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