38 - Big Problem: Tech Channel Partners are Behind on AI

from The Growth and Influence Podcast · host Andrew Schultz

Channel partners are behind on AI, and it's going to hurt their businesses. Here's one example: this company used AI to increase their RFP win rate from ~5% to ~25%...While responding to far more of them. The process for doing so is just one of the high value topics of conversation in this episode. Josh Santiago is a rare animal - a Chief Strategy Officer at a channel consulting firm. The insights he shares in this episode may convince you that every firm - even boutiques - need a Chief Strategy Officer. If you're a channel partner who wants to win more RFPs...Or if you're at all afraid that you're behind the AI adoption curve...Listen to this episode right now.

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This episode was published on August 25, 2025.

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