38: Choosing the right content platforms | grow your brand’s social media presence without the overwhelm

When it comes to social media, it can feel like there’s a lot of pressure to be on all the platforms all the time. Not only is that really overwhelming, it’s also not a good use of your time and resources! The most effective way to build your brand’s social media presence is to have a really strong presence on one or two of the perfect places where your customers and clients are hanging out. Let’s talk about which platforms you can choose from and how to decide which are the ones for you.Timestamps: Introduction: 00:00Macro & micro platforms: 01:42What are your goals: 04:01Where are your clients or customers spending time: 05:04What types of content do you like to make: 05:31What platforms do you enjoy being on: 06:31Wrap-up: 07:29Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklistRead the accompanying blog post at https://www.makerandmoxie.com/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!