38. Empowering Marketers with AI: How Algo Marketing is Redefining Growth

In this episode of The Business of AI Podcast, host Tim Flagg sits down with Yomi Tejumola, founder of Algo Marketing, to explore how AI is transforming marketing teams and redefining talent. Yomi shares how Algo Marketing has built one of the largest networks of AI-trained marketing professionals ('algos') who are helping some of the world’s biggest companies, including Google, OpenAI, and Zoom, to embed AI into their daily workflows. Drawing on his background as a data scientist at Google, Yomi explains how empowering individuals to build their own AI tools can supercharge creativity, reduce repetitive tasks, and reignite innovation across marketing functions.The conversation goes beyond technology to explore how businesses can balance automation with human creativity, bridge the gap between sales and marketing, and cultivate a data-literate workforce. Yomi reveals real-world case studies, including how one team cut 800 analyst hours to just minutes using AI-driven reporting, and discusses the mindset shift required to scale adoption effectively. With insights on AI skills, workforce transformation, and the power of collaborative innovation, this episode is a must-listen for anyone seeking to understand how AI can fuel business growth and empower teams to do more with less.AI is our Business.UKAI is the Trade Association for AI businesses across the UK. Join us, ukai.co