38: From Insights to Impact: How Insights Teams Can Master Internal Marketing

Insights professionals are great at market research, but how can they effectively "market" the importance of their work internally? It can be a challenge, which is why Jennifer Mancusi discusses the topic on this episode of "Marketing, Demystified" with Mark Adams, Brand Consultant for the Hollywood A-List. Mark is a serial entrepreneur and award-winning global thought leader at the intersection of technology, entertainment, and brand building. He has successfully founded and sold three companies and has extensive experience leading digital transformation for over 100 entertainment brands and public figures. After one of his startups was acquired by Vice Media in 2015, Mark became their Chief Innovation Officer, launched six new ventures, and won numerous awards including Emmys, Cannes Lions, and even Oscar nominations. "Marketing, Demystified" is brought to you by Growgetter, your growth marketing partner. Learn more here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://growgetter.io More about Mark: https://www.mach49.com/team/mark-adams