38. How do I stop my PPC ads cannibalising my organic sales?

This week we are discussing techniques that ensure PPC advertising doesn’t damage your organic sales. We define organic sales vs PPC advertising sales. How do you distinguish where the sales originated from? Where can you find this data within the Amazon platform? What can cause your organic sales to clash with your PPC advertising? Can you really damage organic sales? Or is this just a myth? And what are the symptoms? How do you reverse the damage to recover your organic sales? And what should you then do to adjust your PPC ad campaigns to ensure you don’t cause more harm than good? Why does this happen? And how can you avoid it in the first place? Are there any specific tools that you can use to assist with avoiding these pitfalls? If you could suggest 3 key things to monitor to ensure that you don’t damage your organic sales what would they be? What examples can you give of this happening and the ways in which you have seen a decent recovery from it? If someone has seen this happening to their products but doesn’t see how they can resolve the issue can they come to us and book our expertise to resolve the issue on their behalf and how would they go about this? What size of account does it need to be and who would they need to contact? Thank you for listening. If you enjoyed this episode and think it would be useful to your friends please do share the link with them. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website https://clearads.co.uk and we will be happy to hear from you.