38\\ How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit

Interested in interior design but wondering what else you can do? Guess what? There is so much more to interior design! A world of exciting opportunities awaits you. This week's guest, Ericka Saurit, is a former interior designer turned brand marketer. We are fortunate to have her share her motivational story with us. Remember Bethany from Episode 18? It was an inspiring move to get into coaching. Ericka's journey is just as empowering too. Interior Design isn't just about one-on-one projects. There's a whole world of possibilities to explore. Listen to Ericka's episode about branding, messaging, and marketing to level up your interior design career or business. It's incredible how interior design opens doors to new passions and opportunities. So take advantage of this chance to broaden your horizons. Why you’ve got to check out today’s episode: Discover how to find success in marketing during tough economic times through the art of storytelling Map out your brand marketing using Ericka’s E3 Strategy Outline the parts of the marketing funnel and understand the importance of working with a brand strategist Featured Guest: Ericka Saurit has been a designer and marketer in the home industry for 23 years and has worked with GE, P&G, Beijing Olympics 2008, and Shanghai Natural History Museum throughout her career. By using strategy, storytelling, and insight, she helps her clients transform their brands. After completing her marketing and business strategy studies at the University of California, Berkeley, Ericka began working in brand marketing for the design industry in 2011. She has also earned certifications in brand storytelling from IDEO and brand strategy and social media marketing, which she pursued after her career in design education. Her extensive experience as a global brand marketing leader includes developing digital products and brand strategies for Airbnb in San Francisco. In addition, she's involved in designing immersive brand experiences for companies like Tag Heuer and Estée Lauder. Also, she has created award-winning messaging and engagement strategies for prominent home lifestyle brands across the United States, Europe, and Asia. Connect with Ericka Saurit: Website: sauritcreative.com Instagram: @sauritcreativ Check out the show notes >>> How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit Links Mentioned: Ericka's Brand Audit: sauritcreative.com/brandaudit NEXT STEPS: Grab your freebies: Your Roadmap to a Career in Interior Design 3 Things I Wish I Had Known When I Started My Career Join the Design Mentor to kickstart a successful career in interior design! Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business! Listen to Related Episode: Episode 18: The Embrace of Change: How An Interior Designer Pivots to Become a Podcast & Messaging Coach with Bethany Wrede Peterson Email me at [email protected] if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here. Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...