38. How to Choose the Right Marketing Tools with Irit Levi

In this episode, Itır talks to Irit Levi, founder of Day by Day, about how marketers can optimize software selection and automation. Irit introduces the "Three Ps"—Purpose, Process, and People—framework for choosing software and stresses the need for automation to follow defined processes. They discuss ethical email list building, choosing email marketing platforms, and the importance of maintaining ownership when outsourcing. Irit also emphasizes the benefits of specialized tools like Zapier and Airtable for automation and data management, and provides insights on balancing free and paid software options. Irit Levi helps coaches, creatives, and consultants scale their businesses with process, strategy, software, and automation. She has provided 13,697+ software recommendations over the years. But at her core, she's about SCALABILITY, not software. Her approach is different because she believes technology is just a tool. It's only as valuable as it is helpful. Irit enjoys the coffee and sandwiches her son makes for her at home. She's currently appreciating The Home We Build Together, Recreating Society by Rabbi Jonathan Sacks. Find Irit on LinkedIn. If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn.