EPISODE · Jul 16, 2024 · 34 MIN
#38: How to create a sales page that converts. Part 2 of 2
from Market This: The Marketing Podcast for Small Business Owners · host Lindsay Smith
I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues! As a copywriter, these are some of the things I look out for on a sales page: 1. Flow of information. Sometimes it's not about rewriting your entire sales page but just about moving some sections around. You want to make sure your reader is following along and the information being absorbed is not disjointed. 2. Copy! In most cases, there is simply too much information. As business owners, we know a TON about what we do and sometimes we just want to share it all. My job is to make sure you're being as concise as possible and using words that mean something to your ideal client and aren't vague or jargon-y. 3. Messaging and clarity: Usually this applies to clearly identifying your ideal client's actual problem and how and why you are the solution. Thank you to these friends for submitting their sales pages! BrittInstagram: @Brittdoessocial Sales page: Content & Community JyllInstagram: @the_google_proSales page: Google Ads CoachingJulieInstagram: @julie.m.costaSales page: Anchored NLP CertificationNicoleInstagram: @hello_nicolelehmanSales page: The Expert EducatorCONNECT WITH ME! Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFREE: The Sales Page BlueprintShow mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.
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I'm super excited about this episode! I'm live editing four sales pages submitted to me by colleagues! As a copywriter, these are some of the things I look out for on a sales page: 1. Flow of information. Sometimes it's not about rewriting your entire sales page but just about moving some sections around. You want to make sure your reader is following along and the information being absorbed is not disjointed. 2. Copy! In most cases, there is simply too much information. As business own...
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#38: How to create a sales page that converts. Part 2 of 2
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