#38 - How to do marketing people love

In our first-ever two part episode, Mark Ritson, brand consultant, marketing professor and Marketing Week columnist, explains the key things that marketers get wrong, discusses what leadership really is and reveals his silver bullet for great marketing. Pressed for time? Catch the key takeaways around the 58 minute mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.