#38 How to Start & Grow a YouTube Channel Generating High Quality Leads - Clarice Lin

It's episode 38. On the pod with me today is Clarice Lin, Clarice originally from singapore has been named one of the Top Social Media Influencers to follow by Planable.We talk about starting your own YouTube channel and getting your first 100 subscribers. We discuss working out your objectives, setting up, content creation, how to grow and promote, fab tools you can use and then focussing on getting from 100 to 1000!Please enjoy the episode and thanks for being a fab listener. Support me by subscribing and telling your friends!#YouTube #Vlogging #VideoOptimisation #YouTube OptimisationStarting a YouTube channel [00:01:21]Discussion on the excitement of the first day of lockdown exit and the decision to talk about YouTube.The importance of YouTube for businesses [00:03:42]Clarice explains why businesses should be on YouTube and the missed opportunities for growth.Balancing content usefulness and video quality [00:08:17]The importance of creating useful and relevant content, followed by the quality of the video and audio.Timestamp 1 [00:11:33]"Considering YouTube for Research-based Products and Services"Discussion on how YouTube can be beneficial for products and services that require research before purchase.Timestamp 2 [00:13:25]"Using YouTube for Lead Generation"Exploring the objective of generating leads through a YouTube channel and how it can make marketing efforts more worthwhile.Timestamp 3 [00:16:34]"Setting Up and Planning Content for a YouTube Channel"Tips on setting up a YouTube channel, including creating a profile, deciding on content style and frequency, and planning video topics in advance.Timestamp 1 [00:20:25]Importance of Consistency in Video PublishingConsistency in publishing videos at least once a week is crucial for channel growth, as it allows YouTube's algorithm to gather data and recommend more of your content.Timestamp 2 [00:23:05]Consideration of Conversational Style in VideosConversational style videos, where the host interacts with another person, can be a good way to engage viewers and make content creation easier for some individuals.Timestamp 3 [00:25:29]Creating Content Based on Client Questions and Google SearchesComing up with content ideas can be done by addressing the questions and inquiries of existing clients, as well as researching related questions on Google to provide valuable information to viewers.The importance of promoting your channel [00:29:24]Clarice discusses the importance of promoting your YouTube channel and suggests various strategies such as utilizing descriptions, pinned comments, end screens, and info cards.Tools for YouTube video optimization [00:34:01]Clarice recommends using TubeBuddy, a free tool for YouTube video optimization, to prioritize videos and find niche topics with less competition. She also mentions Morning Fame as a tool for analyzing video rankings and finding content ideas.Using YouTube's own analytics [00:36:43]Clarice mentions using YouTube Studio's analytics to track subscriber sources and progress. She also highlights the benefit of Morning Fame in discovering related videos and channels for additional content ideas.The importance of subtitles [00:38:57]Subtitles are helpful for viewers with accents or in situations where sound is not available.Growing a YouTube channel [00:39:51]Tips for growing a YouTube channel, including adding subtitles and making content more accessible.The benefits of longer videos [00:42:31]Creating longer videos can attract more ads and show stronger viewer interest, leading to YouTube promoting the channel.