#38 Let's Talk About Death

What happens when your supporters seemingly go off script and start talking about their illnesses, griefs and losses, how they want to be laid to rest, and their worries about the people and world they’re leaving behind? Do you awkwardly change the subject, or do you ask questions and draw them deeper into the beating heart of their singular story? Kurt Knoll and Kimberley Pittman-Schulz, planned giving advisor with Michigan State University, discuss how to lovingly serve your donors, as they near their final days.