38 - Liz LaRose, From Marketing Freelancer to Nonprofit Leader

In this episode of It's Freitag, Liz LaRose, Executive Director of Monadnock United Way, sits down with Jan to talk about what it actually means to lead a nonprofit through a decade of change, and why the old model had to go. A communications professional turned fractional marketer turned nonprofit leader, Liz spent 13 years as a one-woman marketing engine for financial firms and nonprofits before stepping into her first director role. She talks about the shift from a traditional grant-distribution model to collective impact, the housing and childcare crises the Monadnock region is still working through, and why bringing competing nonprofits to the same table turned out to be the most powerful thing the United Way could do.