38. Mission-Driven Brands Win at Retail With Seth Goldman, Honest Tea and Beyond Meat

38. If your brand stands for nothing beyond the four corners of the package, you're replaceable. Retailers don't need more SKUs—they need brands that drive purpose, loyalty, and growth.  In this powerful conversation with Seth Goldman, founder of Honest Tea and Executive Chairman of Beyond Meat, we unpack what it really means to bake mission into your brand DNA. From launching Honest Tea as a less-sweet organic disruptor to expanding into McDonald's Happy Meals, Seth shares how authenticity, organic certification, fair trade sourcing, and activism become competitive advantages—not marketing tactics. We explore why organic is government-verified trust, how fair trade strengthens long-term supply chains, how to protect brand values inside a global company like Coca-Cola, and why "undoing" and "redoing" food represent the future of CPG. If you want to build a brand that earns shelf space—and keeps it—you must stand for something bigger than profit. Get instant access on the show webpage: RetailSolved.com/session38