#38 Niel Cortenraad - Vebego - Strategie van de Kreeft

What this episode covers

Niel Cortenraad, chief strategy officer van Vebego, vertelt hoe hij samen met 40.000 (!) collega’s zorgt voor een schone, veilige en prettige werk-, leer- en leefomgeving. Hij legt in de podcast uit hoe Vebego met een eigen, onderscheidend verhaal een échte bijdrage wil leveren aan de maatschappij. Niel gaat dieper in op de strategische uitdaging om het bedrijf te transformeren van een holdingsmaatschappij van ruim 100 decentrale werkmaatschappijen met diverse labels richting 11 grote bedrijven in vier landen met slechts 1 positionering en 1 merk: Vebego. Een prachtige podcast waarin je als luisteraar letterlijk op de eerste rij zit bij alle uitdagingen in deze indrukwekkende veranderingsopgave van dit ‘impact’-bedrijf avant la lettre. Bekijk hier korte video-fragmenten van dit interview: De lol van veranderen en eindeloos communiceren: https://youtu.be/8bh1lNC5t2U Het cruciale verschil tussen beslissen, beïnvloeden en informeren: https://youtu.be/qoZH-Jla5og

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Frequently Asked Questions

How long is this episode of Strategie van de Kreeft - dé podcast over veranderen, vernieuwen en groeien?

This episode is 47 minutes long.

When was this Strategie van de Kreeft - dé podcast over veranderen, vernieuwen en groeien episode published?

This episode was published on May 27, 2023.

What is this episode about?

Niel Cortenraad, chief strategy officer van Vebego, vertelt hoe hij samen met 40.000 (!) collega’s zorgt voor een schone, veilige en prettige werk-, leer- en leefomgeving. Hij legt in de podcast uit hoe Vebego met een eigen, onderscheidend verhaal...

Can I download this Strategie van de Kreeft - dé podcast over veranderen, vernieuwen en groeien episode?

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