#38 Pivot When Things Aren't Working with Kalli Youngstrom

#38 Pivot When Things Aren't Working with Kalli Youngstrom Athlete Case Study: Canada, Former Wrestler, Degree in Psychology and Marketing, Current Figure Competitor, KY Fitness and Nutrition Consulting June 16, 2015 BACKGROUND On today’s show we will be talking with a very strong woman from a small town in Canada. She will share with us her journey from being a wrestler in her younger years, earning two bachelor degrees to being a Figure Competitor, as well as, a fitness coach. She tells us a bit about how somewhere along the way, marketing wasn’t everything she thought it’d be so she pivoted a decided to go another route to start her own business. BIO Born, Kalli Youngstrom, from Saskatchewan, Canada on February 14, 1991 Grew up wrestling from the 4th grade up until her senior year of highschool, mostly with the boys as there weren’t many girls competing. Received a B.A. in Psychology as well as Marketing A fitness coach, KY Fitness and Nutrition Consulting... Goal was to be an Olympic wrestler, unfortunately her career was cut short as she suffered multiple concussions during competitions She began figure competitions in 2013; achieved first place in her first show; second place the next year at Nationals Sponsored by Perfect Nutrition PERSONAL QUOTE: “You Can't Climb The Ladder Of Success With Your Hands In Your Pockets” - Arnold Schwarzenegger MOST INFLUENTIAL PEOPLE IN HER LIFE: My Parents for holding me to the highest standard of work ethic and drive & my high school wrestling coach, Russ Fersch, taught me the work ethic that fuels me today and my boyfriend who introduced me to bodybuilding and pushes me daily Key Discussion Points: When was a time you struggled and what did you take away from it? When was your lightbulb moment? How did you start building your business? What is one of your proudest moment so far? What are you most excited about these days? Key Lessons: Have the ability to change gears and focus new energy on new things When one door closes, another will always open When something is not working you’ve got to pivot Once an athlete, always an athlete Its important to build your own dream/vision You can’t be limited by what you think you don’t have It IS possible to be an independent bodybuilding competitor “A lot of people think you can’t excel in this sport without a coach but I never have used a coach and I’ve just been really independent and I want to know everything there is to know about my physique.” -KY @ 23:52 It is important to educate ourselves when we want to know something Kalli and Fitness Typical Day… Contest Prep: Double Days; Wake up, straight to the gym for a fasted cardio session, home, breakfast, working from home, back to the gym for a weight session Cardio… Fasted Cardio: Without eating anything prior; steady state, heart rate at 70%, stairmaster, stepmill Weight Sessions... Hit up heavy weight then give the muscle time to recover; heavy squats, deadlifts, pull-ups; All body exhausting showing your strength KALLI’S TIP JAR & MORE See http://beyondathletic.com/38