The importance of storytelling in PPC - Charley Brennand [PPC Zone Feb 2025]

The importance of storytelling in PPC (The KPI Conundrum) | Charley Brennand | PPC Zone February 2025   Charley Brennand is the founder of the PPC Academy and an active PPC consultant who’s worked with with household names such as JD Sports, Domino’s & Debenhams. Based in Manchester, Charley is passionate about creating spaces for performance marketers who’ve ever felt underestimated or overlooked.    Through PPC Academy, she’s building a supportive community where people can connect, learn, and grow. Whether it’s her consulting work, community events, or the upcoming Performance MCR conference, Charley brings a real, no-nonsense perspective to the industry, proving that collaboration and kindness go a long way in PPC. She shares her journey, her insights, and why staying connected to the work matters so much.   You can find her on LinkedIn: https://www.linkedin.com/in/charleybrennand/    For more from the February 2025 event, visit https://ppc.zone/events/ppc-zone-february-2025    Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.   ppc.zone is elevating new perspectives and insights in the PPC industry