#38 Shaping Strategy in Dynamic Markets | Prof Adrian Saville

In this episode, I speak with Professor Adrian Saville about the essence of shaping effective strategy in dynamic markets. Adrian is Professor of Economics, Finance and Strategy at the University of Pretoria’s Gordon Institute of Business Science (GIBS). As Founding Director of the GIBS Centre for African Management and Markets (CAMM) and Founder of Boundless World, he works with leaders to sharpen strategic direction in dynamic environments by addressing three essential questions: Where to compete? How to win? And why does it matter? With deep experience in the investment industry - including building and exiting Cannon Asset Managers and managing a global multi-asset fund - Adrian brings both academic rigor and practical insight to strategic decision-making. He consults widely to blue-chip and high-growth firms across industries such as digital banking, pharmaceuticals and payments, while continuing to teach MBA programmes at GIBS and the Rotman School of Management at the University of Toronto. In our conversation, we explore: What defines a truly dynamic market The importance of understanding your business model, your home-market advantage, and the exportability of that advantage The role of key assumptions, culture, and capabilities in shaping strategic performance The tension between growth and profitability, and how leaders should navigate it Tyme Bank as a case study in timing, conviction, and disciplined execution If you’d like to explore the book Adrian mentioned in relation to the Tyme Bank example, you can find it here:  It's About Tyme Final note: If you found this conversation valuable, please share it with your network or leave a rating wherever you listen to podcasts, it really helps grow the conversation. Disclaimer: The views expressed in this podcast are for informational and discussion purposes only and do not constitute financial, investment, or professional advice. Listeners should consult a qualified advisor before making any business or investment decisions.