#38: The Future of Media with Morgan Stevenson: Can traditional publishers fight back?

Send us Fan MailTraditional media is at a crossroads, but is its future as bleak as many predict?In this episode of Stop The Press!, Rob and Nick are joined by Morgan Stevenson, Chief Growth Officer at Iconic Media, whose career has spanned many of the UK's biggest regional and national publishing businesses, including Local World, Johnston Press, Trinity Mirror, Newsquest, Local IQ and National World.Drawing on two decades of commercial leadership, Morgan offers an insider's perspective on how the industry has evolved, why so many traditional media organisations have struggled to adapt, and where the real opportunities for growth now lie.Together they discuss the changing advertising landscape, the rise of digital platforms, AI's impact on journalism and commercial teams, the importance of trusted local news, and what publishers must do if they are to remain commercially relevant over the next decade.Whether you're a journalist, publisher, advertiser or simply fascinated by the future of news, this is an honest and thought-provoking conversation about an industry that still matters - and how it might reinvent itself for the years ahead.