38. The Keys to Becoming Memorable with Ken Schmidt

Ken Schmidt knows a thing or two about making a memorable brand impression. As the former head of communications for the iconic brand Harley-Davidson, he earned praise for helping the company recover from a dismal place in its business history through a change of mindset and by turning customers into advocates. Don't miss my in-depth conversation with Ken Schmidt, customer loyalty and leadership expert, former head of communications for the Harley-Davidson Motor Company, and author of the bestselling business book Make Some Noise: The Unconventional Road to Dominance. Described as a premium-fueled, top motivational speaker and consultant serving the world's highest-revving businesses (and those stuck in neutral), Ken talks about the keys to becoming a memorable brand in a fast-paced, impersonal world, where it takes more than just an excellent product to grow a business and stop the scroll online. Whether you're a Fortune 100 executive or an entrepreneur running a small business, brand loyalty doesn't come without a shift in creative thinking and an emotional connection with your audience. At the end of the day, your customers should REMEMBER why they're with you so they will choose to REPEAT that experience and become your brand ambassador. Tune in to discover the three strategic questions you should ask yourself to stand out in the crowd and earn brand loyalty. And if you want to bring Ken Schmidt to your next event, reach out to me, and let's make it happen!