38 | Video is the New Executive Messaging: Creating Immersive Experiences for Authentic Communication and Cultural Transformation

David Moricca has been the CEO and Founder of what is now Socialive for over the past 10 years, as it has pivoted and evolved with changes and trending in digital media, live streaming, and now the emergence of video in the enterprise. Socialive is an enterprise grade video creation, production, and deployment platform that allows for the democratization of video capture and content generation.David has over 15 years of experience in leadership and innovation in digital media all up, with some familiar experiences at places like McKinsey & Company in his earlier career, to Scholastic where as a corporate entrepreneur, David focused on creating a new line of business based on digital learning platforms. An attorney by trade, David has a J.D. in law from Harvard Law School, and generally brings a wealth of perspective to the conversation as we talk about the many cross overs and nuances in David's journey that has gotten him to where he's at today with Socialive. The need for video creation has led to an explosion of content generation as businesses ramp up their internal and external communications, and we'll dive deeper into what David and his team have been busy doing pre and current through this pandemic era.Things we discuss in depth:-The evolution of video creation, and the difference between virtual conferencing and scalable video content creation-The power of creating dynamic video presentations as immersive experiences that engages audiences, in both gated and ungated experiences, and the emergence of LIVE-How COVID has inspired authenticity in communication, and why the logistics of video production should never hamper the story telling components of organizational messaging-The importance of democratized capture of video, and why execution, speed, and quality are more effective than the legacy approaches of high quality video production - example use cases included on how agile video can unlock creativity and innovation-How business leaders are focusing on using internal communications for business continuity, and how it can be used to ignite organizational cultural change and transformation-Entrepreneurship and raising capital, the challenges and advantages to innovation and talent development across difference market dynamics including in NYC, Silicon Valley, and LAThanks for listening!Ways to contact David:LinkedInResources:Socialive Platform45 Visual Content Marketing Statistics You Should Know in 2020Sproutsocial: Social Media Video Tips and StrategiesMixify, LIVE streaming EDMBooks mentioned:Separate But Not Equal: The Dream and the StruggleLearn more at www.thedatabinge.comConnect with Derek:LinkedIn: https://www.linkedin.com/in/derekwesleyrussell/Youtube: https://www.youtube.com/channel/UCN1c5mzapLZ55ciPgngqRMg/featuredInstagram: https://www.instagram.com/drussnetwork/Twitter: https://twitter.com/drussnetworkMedium: https://medium.com/@derekwesleyrussellEmail: [email protected] in starting your own podcast? Some candid advice here: https://www.linkedin.com/pulse/how-start-podcast-3-step-gono-go-beginners-guide-derek-russell