38: Why Your Leads Aren't Closing — The Click-to-Close Breakdown

Most HVAC owners think they have a lead problem or a sales problem. The truth? It's almost always a handoff problem — and it's happening at every stage between the click and the close.In this episode, Colton Bjornson (Tier 1 Clicks) and cohost Brock (Limitless HVAC Sales) walk the entire customer journey stage by stage — from the moment a lead comes in to the in-home close — and break down exactly where deals leak, stall, and die along the way. Marketing meets sales, and the two sides finally hash out who's actually to blame when a "good lead" doesn't turn into revenue.What you'll hear:• Speed-to-lead and the 2-minute window that makes or breaks a lead • What a genuinely good lead looks like — and what sales wishes they knew before the call • Where leads die before the appointment ever happens • Why prospects ghost, and how to actually cut your no-show rate • What separates an $8K in-home ticket from an $18K one • The marketing vs. sales blame game — and where the line really gets drawn • The one thing each of us would fix first in a $2M HVAC shopIf you're tired of pointing fingers between your marketing and your sales team, this one's a roadmap for finding the exact spot your pipeline is breaking.