#38: “You’re Thinking Too Small”: How to Truly Innovate with Steve Huynh episode artwork

EPISODE · Jun 24, 2025 · 35 MIN

#38: “You’re Thinking Too Small”: How to Truly Innovate with Steve Huynh

from Think Like Amazon · host Jorge Luis Pando

Most people think “Think Big” means adding features or scaling up. Steve Huynh, an 18-year Amazon veteran turned content creator, says that’s a trap. In Part 1 of this conversation, Jorge and Steve unpack why real innovation starts with challenging assumptions, not building bigger versions of what already exists.They explore the Amazon mindset behind true invention, the underrated power of clear writing, and how to develop “Think Big” as a career superpower.Whether you're growing your Amazon career or building something new, this episode will reshape how you think about innovation. Mentioned in the episode: - Steve Huynh: https://www.linkedin.com/in/a-life-engineered/- A Life Engineered on YouTube: https://www.youtube.com/@ALifeEngineered

Most people think “Think Big” means adding features or scaling up. Steve Huynh, an 18-year Amazon veteran turned content creator, says that’s a trap. In Part 1 of this conversation, Jorge and Steve unpack why real innovation starts with challenging assumptions, not building bigger versions of what already exists. They explore the Amazon mindset behind true invention, the underrated power of clear writing, and how to develop “Think Big” as a career superpower. Whether you're growing your Amazo...

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#38: “You’re Thinking Too Small”: How to Truly Innovate with Steve Huynh

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This episode is 35 minutes long.

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This episode was published on June 24, 2025.

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Most people think “Think Big” means adding features or scaling up. Steve Huynh, an 18-year Amazon veteran turned content creator, says that’s a trap. In Part 1 of this conversation, Jorge and Steve unpack why real innovation starts with challenging...

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