380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE

Welcome back to our Friday Series,  9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about the opportunities that exist when we invite people at all giving levels in a way that is open and inclusive. 💡LearnHow to move beyond basic affinity to find alignment of identity + valuesPRO tips to make it easy for supporters to represent your orgData about how giving can become a part of your identityEpisode HighlightsThe Generosity Crisis (2:10)Everyone can be a philanthropist (4:25) Case Study for Giving is Identity: charity: water’s The Spring (5:15)Correlation between giving + Identity (11:20)The Generosity Ecosystem (12:40)Data around giving and identity (16:00)Philanthropic Psychology (22:20)Clay’s One Good Thing: Take care of you and honor your identity. (27:15)For more information and episode details visit: weareforgood.com/episode/380.Join us at The Spread!Givebutter's biggest innovation event of the year is here — The Spread, built entirely around co-creating with nonprofits like yours. 💛We Are For Good is joining forces with GB to host in-person hackathon meetups on Friday, Oct. 2, in New York, Seattle, LA, Denver, and Indianapolis, so you can build alongside other nonprofits in the community.Learn more and save your free spot today. //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter