380: Expert panel: How to win with account-based marketing

Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.  But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?   Join our expert panel as they discuss:   The power of segmentation and personalization for ABM Sales and marketing alignment Customer obsession and building strong relationships Tips for executing a strong and successful ABM strategy  Today's episode is presented by Web Insights. Learn more about how you can connect with unknown leads quickly through Web Insights here: https://lnkd.in/e7wAaMH