380: Garrett Tichy - Seemingly Overzealous Ice Cream

Garrett joins The Best of LKN podcast to talk entrepreneurship, community, and how Seemingly Overzealous Ice Cream grew from a pandemic-era experiment into one of Charlotte’s most distinctive food brands. He shares his early days in SEO and agency life, what pulled him into coworking with Hygge, and why proximity to other builders was always the secret sauce—being close enough to ask questions, share ideas, and solve problems in real time.The conversation also digs into modern small-business marketing, especially the shift toward PR and relationships over shiny, overpromised tactics. Garrett makes the case for simple visibility: sending the email, sharing the update, and refusing to let good work quietly disappear. It’s a practical reminder that many businesses don’t struggle because they lack quality — but because they hesitate to talk about what they’re doing.From there, the focus turns to Seemingly Overzealous Ice Cream — how a shared love of ice cream became pop-ups, then a first shop at Camp North End, followed by Plaza Midwood, and now an expansion into Lake Norman. What sets the brand apart is intention: a joyful, experience-driven shop paired with ice cream that’s dairy-free, egg-free, and gluten-free across the board, without sacrificing texture or flavor. The goal isn’t an “alternative” — it’s ice cream anyone would choose.For Lake Norman listeners, the headline is clear: Seemingly Overzealous is coming to Davidson, with a target opening in May near Main Street. Expect the same playful energy, a neighborhood-specific mural, and a space designed to feel local from day one. Seemingly Overzealous@seeminglyoverzealous---------------------------------------------------------------------------------------Lake Norman’s #1 Podcast & Email NewsletterThe Best of LKNhttps://thebestoflkn.com/Hosted by:Jeff Hammwww.aidawerks.comwww.lknreal.comSupport the show