380. Great Restaurant Marketing Advice From The Trenches - Kelly Hoyman

In this episode of the Restaurant Rockstars Podcast, I’m speaking with Kelly Hoyman, Vice President of Marketing for an 85-unit concept called Wings and Rings. Kelly brings 30 years of proven restaurant marketing expertise to this episode. Listen as Kelly shares all things restaurant marketing including: • Lessons learned from 17 years in restaurant marketing for McDonald’s. • The role restaurant marketing plays in your own restaurant’s success • Essential and foundational brand-building • How to track Return on Investment with any marketing idea • The everyday importance of social media in your operation • Upleveling the guest experience as a competitive advantage • Loyalty and Rewards programs that really work. Whether you’re running a single location or building a national chain, Kelly offers great restaurant marketing advice from in the trenches! Don’t miss this episode. Listen, would you spend less than the cost of a fancy beer on boosting your restaurant profit? That’s right for just $7, my Restaurant Profit Maximizer course will show you proven ways to boost profit in your restaurant. Check it out https://restaurantrockstars.com/sp/restaurant-profits and then go Rock YOUR Profits and YOUR Restaurant! Roger Thank you to our sponsors: Sculpture Hospitality is the solution to improve your bar or restaurant inventory and gain healthier profit margins! https://SculptureHospitality.com/rockstar Tock: Increase restaurant sales, optimize guest throughput, and boost customer engagement all on one seamless platform. Request a demo at https://www.joinTOCK.com/podcast Restaurant Equippers: Top equipment brands, extensive inventory, everyday low prices, and 60 years serving independent food service operators. Only at https://www.equippers.com/ Popmenu: For a limited time only, popmenu is offering our listeners $100 off your first month plus an unchanging lifetime rate. FREE Demo: https://www.popmenu.com/rockstars The Restaurant Academy: Everything you need to know to optimize profits and maximize sales https://restaurantrockstars.com/joinacademy/