380. Lessons from the Automotive Industry to Lash Business Success: A Conversation with Cathy White

In this episode of LashCast, we sit down with Cathy White from The Lash Co. to discuss the invaluable lessons she learned from her 15 years in the automotive industry. Cathy shares how a meticulous attention to detail has been a cornerstone of her success, both in her previous career and in the lash business. As a cancer survivor, she opens up about how her experience has shaped her resilience and drive today. Cathy also talks about the bold decision to leave a comfortable, high-paying job with benefits to pursue her passion in the beauty industry. She offers insights into how she approaches selling her products—focusing on educating, not just selling—and how she instills that mindset in her team.TUSSANEE’S LASH RETENTION CLASS IS BACK!!If your clients are coming back to see you every 2-3 weeks, then this class is for you.Tussanee has been lashing for 19 years, and the majority of her clients go four weeks between appointments. As a result, she is one of the most expensive lash artists in Los Angeles and is booked out for months at a time. If you are looking to level up your lash game and charge more for your services, this is the lash training you've been looking for. We have two classes available this fall.Salt Lake City, UT - Nov 16-17, 2024Los Angeles, CA - Nov 23-24, 2024CLICK HERE TO SIGN UP TODAYLASHCON TICKETS ARE ON SALEHow's business? Feeling burnt out? Wondering how you can get more clients? Looking for what's next in your lash journey?If this is you, then LASHCON is the event for you. We created this event to help lash artists connect to their lash family, get inspired so they can tackle any troubles they face, and get equipped with business information that will help them take their company to the next level.LASHCON is the largest lash conference in the world, tailor-made for lash artists like you. Think of it as THE lash homecoming for lash artists, influencers, and lash brands.Need to set up a payment plan? Choose Shop Pay at checkout to set up a 3-12 month Payment Plan today!Tickets are on sale! For more info, go to www.thelashconference.com.If you are ready to buy, here are the ticket links:VIPhttps://bit.ly/4a44RaCGENERAL ADMISSIONhttps://bit.ly/4a4fHxcJOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll receive discount codes for our webinars, trainings, LashCon, and upcoming coaching