380 - The Back-to-School Marketing Challenge: Organizing Your Leads with Dayna Schaaf

It's August, which means it's probably feels way too early to think about Black Friday, holiday cards, or filling your calendar for Q4... but that's exactly why now is the time to do it!Every year I watch the same thing happen: photographers coast through summer, and then the second Starbucks rolls out everyone's favorite seasonal latte, panic sets in: empty calendar, no plan, reactive scramble. This month on the podcast, we're running something we're calling the Back to School Marketing Challenge, and this episode is step one: getting organized.My marketing director Dayna and I get into:  Why proactive marketing beats reactive marketing, every single time  The hot, warm, and cold lead system, and why sorting your contacts into these three buckets changes how marketing feels  How to go on a "lead scavenger hunt" through your DMs, comments, and email to find people you forgot were even interested  Why and how this up-front organization step will increase the effectiveness of these conversations   If you're in the Consistency Club, this sets you up for our marketing summit on September 1st, where we turn all of this into an actual plan. If you're not, you're still going to walk away from this one with a spreadsheet and a plan for filling it.LINKS: Learn more about Consistency Club Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!