381: Summarizing your brand by being the best with Jennifer Pelka

In this episode, we discuss how Jen Pelka got her start in the industry, how you got to "fake it till you make it", how to create opportunity for yourself by creating positions, the power of side hustles, having great connections, networking, how to get people to like you,  summarizing your brand, picking one thing and being the best at it, focusing on what you're good at, surrounding yourself with those who are good at what you're bad at, using a cause to appeal to investors, hiring with the same vision, and using branded visuals. After a decade of experience leading branded events, influencer marketing, content strategy, and media relations in-house at OpenTable, Gilt Taste, Tumblr, Chef Daniel Boulud's iconic Restaurant DANIEL,m Jen Pelka launched Magnum PR in 2015. This past January, Jen took all of her experience helping other restaurants succeed and put it into opening her own restaurant and champagne bar, The Riddler, located in San Francisco, CA.