382. From side hustle to storefront: why Jam opened a balloon shop

In another episode curated by our friends at HI-FLOAT, and recorded live at the Sempertex International Balloon Convention, I'm chatting with Jam of Garden Place Balloons about his new brick and mortar shop, The Balloon Shop. If you've ever toyed with the idea of opening a balloon store, you'll want to hear Jam's story behind his pivot from focusing solely on custom installs to now offering smaller ticket items as well: the wins, the worries, and the money math. We cover: Why he shifted to helium, grab-and-go garlands, and personalized jumbos How Party City closures and customer requests shaped his offerings The realities of foot traffic, hours, and staffing Pricing pushback His mindset shift: listening to the business you have, not the one you "should" have If you're considering a storefront this conversation will help you think it through. In the UGlu Hotline, there's a can't-miss tip for helping yourself out during rigging.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Curated month by: HI-FLOAT @gardenplaceballoons  Other sponsors & resources: Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Courtney Lynette Creative Co.  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube