382. Performance Marketing in 2026 (Webinar Replay)

What this episode covers

Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what’s actually driving bottom-of-funnel cases heading into 2026, how AI systems and paid platforms are reshaping visibility and conversion, and why many firms are optimizing the wrong signals without realizing it. Learn: How AI overviews and LLMs prioritize structured content, local data, and entity signals Why directories like Super Lawyers, Best Lawyers, Justia, and Yelp now influence discovery and conversion When Performance Max works as a compounding channel — and when it starts cannibalizing real demand How Meta and Yelp fit into a modern performance stack, and why many firms misread their true impact Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

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Frequently Asked Questions

How long is this episode of Personal Injury Mastermind w/ Chris Dreyer?

This episode is 40 minutes long.

When was this Personal Injury Mastermind w/ Chris Dreyer episode published?

This episode was published on January 12, 2026.

What is this episode about?

Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what’s actually driving bottom-of-funnel cases heading into 2026, how AI systems and...

Can I download this Personal Injury Mastermind w/ Chris Dreyer episode?

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