382 - The BTS Marketing Challenge: Manage your Messaging with Melody MacDonald

You know that feeling when you get a client email, a phone call, or even just an inquiry and your heart starts racing... Maybe it's excitement, maybe it's fear, or maybe it's a combination of the two, but according to our nervous system, it's all the same.We talk a lot on this podcast about what to say to fill your calendar. What we don't talk about enough is how what's happening in your body when you respond tends to show up in your words whether you mean it to or not.That's exactly why I wanted to bring Melody MacDonald back on the show. Before becoming a full-time photographer, she spent 21 years in 911 dispatch, and now she's built an entire teaching practice around the thing dispatchers know better than almost anyone: how to stay regulated when everything in your body wants to go into panic mode.In this conversation, Melody and I get into:  Why automation should remove repetition from your business, never the humanity, and how to keep it that way  The "pause" practice she uses to keep cortisol spikes from writing her emails for her  Why every no, yes, and silence is just information, and how to use it instead of spiraling from it  A simple way to respond to a no that keeps the door open, sometimes for years   Melody is one of our two guest speakers at the Consistency Club's live marketing summit on September 1st, and she's also sharing a free five-minute reset for photographers, worth grabbing before your next hard conversation.Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!