383 - Your Klaviyo Account Might Need a Domain Warmup Right Now

Most brands have heard of domain warmup. When you're setting up a new Klaviyo account, you don't just blast your entire list on day one - you start small, build gradually, and let inbox providers get to know you as a sender. That part tends to make sense to people. What doesn't get talked about nearly enough is what comes after that. Warmup isn't a one-time thing you do at the beginning and then forget about. It's a tool you can come back to - and for a lot of brands, it's something their account needs right now and they don't even know it. If your open rates have been sliding for months, if your deliverability feels off, or if you've just done a major list clean, a proper warmup might be exactly how you course correct. Because the conditions in your account today are not the same as when you first set it up - and acting like nothing has changed is how deliverability problems get worse without anyone noticing. This episode is also the natural follow-up to last week's conversation about list health. Cleaning your list resets your audience. A warmup is how you rebuild your sender reputation on top of that cleaner foundation. One without the other is only half the fix. In this episode, I walk through how to know if your account needs a warmup, what the process actually looks like in practice, and the biggest mistake brands make when they try to do it themselves. ✨ In this episode, you'll learn: Why domain warmup isn't just for new accounts - and when to come back to it The open rate number that signals something is genuinely wrong with your deliverability Why you should always check your authentication settings before starting a warmup What DKIM, SPF, and DMARC records are and why they matter for your sender reputation What a phased warmup actually looks like inside Klaviyo, step by step What to watch between each send and when to pause before moving forward The biggest mistake brands make when running a warmup (and why patience is the whole point) Why list health and domain warmup go hand in hand - and why doing one without the other isn't enough Warmup isn't a one-time credential you earn and keep forever. It's more like ongoing maintenance - and it's a lot easier to be proactive about than reactive about. Work with Joy Joya: https://joyjoya.com