384. The digital strategy behind Mack Weldon’s growth

The story of Mack Weldon begins with a moment many men know all too well — standing in the underwear aisle, overwhelmed by choice and underwhelmed by experience. In this episode of Retail Gets Real, Brian Berger, founder and CEO of Mack Weldon, shares how frustration as a consumer inspired him to reinvent men’s basics with a focus on smart design, technical innovation, and a radically improved shopping experience.(00:00:00) The origin of Mack Weldon(00:04:58) The story behind the brand name(00:07:30) Growing the brand by knowing the customer(00:12:44) Navigating the AI era as a retail founder(00:19:53) Father’s Day picks and the future of retailThe National Retail Federation is the world’s largest retail trade association.Every day, we passionately stand up for the people, policies and ideas that help retail succeed.Resources:• Mack Weldon: mackweldon.com• Become an NRF member and join the world’s largest retail trade association• Learn about our retail education platform, NRF Foundation, at nrffoundation.org• Learn about retail advocacy at nrf.com/advocacy• Find more episodes at retailgetsreal.comRelated:• 336. Michelle Gass on leadership, taking risks and her vision for Levi’s• 376. How Target’s consumer-first strategy drives success• 367. How Kraft Heinz deploys omnichannel strategies across emerging global markets• 349. How Arc’teryx is reaching new heights while staying loyal to its core customers