It's a daily talk show episode 384. Welcome back. It is Fat Friday's this time with Jules Lund. That's so offensive.
What? Oh, I've been jogging. I've been working out. I've cut out carbs.
Jules did tell me yesterday, Josh, that he's training for a marathon, which should mean that you're good for a fat Friday. You're putting calories are going out, bro. You should be too worried. I don't run that fast.
All that far. How is the training going? Because you're training for a marathon. The New York Marathon?
If you're gonna do a marathon, do the New York Marathon. So I'm excited by that. I think there's about 50,000 people running, two million spectators, 19 parties, and it doesn't have old shuffles here trying to film it. When you say all shuffles you're referring to me, and there was a time where, in London, I was a rickshaw of it, couldn't keep up with you.
Oh, God. Why couldn't it keep up? Well, because I was 110 kilos, and there was a hill, and we paid a rickshaw driver. Who, in all fairness for them, they're not like a film and TV rickshaw driver.
That's just some dude trying to make some cash. It's Spanish, bro. Exactly. And so I had the camera, and I was trying to get the tracking shot.
And we couldn't get up the hill. Have you run a marathon before? That was the days when you had Fat Friday. Fat Thursday.
Have you run before? Well, that was, I mean, Josh and I, we worked on Feed Feed, Jaws the Radio Show, and he was Feed Feed. And no, and that was a stunt where they lifted a blindfon, said you've got to run a marathon, because you're at the start of the London marathon circuit, and a week later will be the Olympic marathon. This is the path, admittedly today, it's just full of traffic and commuters.
But see how far you can run. You got a trainer on one side and a masseuse on the other. And so we tried to have a run, didn't we? And so I did run the marathon that day.
We didn't feel much of it because I was fly. It was what I remember from that trip. It's discovering Cadbury did popcorn, Cadbury. What did you discover from that trip?
If you're going to the Irish cameraman. There was a lot of candid photos, which we spoke about before. I think we should taper back our swearing on this episode. OK, sure.
No, no, no, no, I haven't seen it. No, no, no, no. I haven't seen it. It's one either, but we're in the presence of Jaws's daughter, Billy.
So I know you wouldn't want us to swear. Is that mean, is that? I've been told off by Jaws a lot for swearing around kids. To be honest, on the way over here, Billy was the DJ.
And we had to have a quite a discussion because Miley was dropping some F bombs. And I said, Billy, you can't choose this music. And she goes, but on the radio, it's different. It says, mess up.
And so we put on explicit content toggle. And so then that actually, to be honest, Billy's nine. She understands that they swear words, but if she uses them, you don't get to listen to that music full stop. I feel like Tommy doesn't care at all when it comes to swearing in for the voting.
He said the F word quite a few times now. Not Billy hasn't even said it once. No, the thing is he still doesn't get it right. You know who was saying it?
Jemima, I haven't even told Marky this. My brother's a little girl. She was just walking around just coming. So it's coming from Jemima, isn't it?
Jemima is a bad one. She's bad one. She's three and a half, but he's two and a half. She's the bad one.
I've got a trash mouth here. No, but seriously, I have removed my swearing from the hat. Takes a bit. In radio days, I was, you eventually get good at just cleaning yourself up because it's just too risky because you'll forget your casual and then you'll drop one.
But outside of it, yeah, I swear too much. And especially when I'm nervous. So on stage or if I'm MCing, I'm filming. Do you remember my wedding?
Remember, I think you told me I was swearing. Are you your? Did I heckle you? You heckle me, I told you.
I said, stop swearing, he was swearing. Because you obviously don't really notice it. He was swearing. He was swearing.
He was swearing. It was offensive. He was the most loving sentiment, what he was saying. But it was filthy now.
And I mean, Amy, Amy, Amy, Tommy's wife has a background in it, like she went to Bible school. I wasn't thinking of my Christian audience in that night. Actually, that story you dropped was pretty good too. Because what did I say?
I can't remember that. Well, I featured in it because of the way you and Amy met. That's right. So yeah, I met Amy and Bali, a potato head.
And if it wasn't for Jules's clout at the time, we wouldn't be together, essentially. That's pretty good. You're welcome. The thing was, these girls had said, like they were chatting.
And then I just said, can I just hold you there for a second? And I said, I was thinking to myself, Tommy's single. And so I quickly brought Tommy over. And then once Tommy was there, I might have sort of got a bit pissed.
And then when we were in the pool around the cocktail bar with the girls, I ripped these boxes, like they were under it. Boxer shorts. No, boxers shorts. What are those called boy jocks?
I ripped them off. So now he's butt naked stuck in the pool. And then I threw them. And then the next few days later, we were jogging past.
And there was hanging in a branch over 7-yard beach. But it worked. And so you're welcome. I'm sitting there next to Amy.
And then I left in the pool. There's no towel. And she was stuck with this man. She just meant, and she's quite religious, yeah?
Well, at the time, she had been to Bible College. You're pretty religious if you've ever gone to Bible College. But she was on the back end of doing that. So she was like three or four years out of Bible College, not still going into it.
She'd never seen a naked body. And you were quite comfortable, because Tommy used to be a stripper. Yeah, so you were in your element. Even after.
I mean, Bodie did. What? I mean, Bodie said that you had a. Yeah, she might have had some stuff to say about it.
But did Ash really had Ash on the show? So on your website. So did you guys bond over stripping? No, he was.
I actually didn't even think to ask him about stripping. Or he lived in LA, and he was a topless waiter at a gay bar. I think he stripped at one of our friends' hands party. Really?
Yeah. And he just. And why were you there? Anna mentioned it to him once, and he completely denied it.
OK, so it was like, he doesn't want to tell people. No one looks like Ash with you. It's not a man like it's. Yeah, you're neck-wicking, dude.
He's an interesting. He's a big androgynous-looking fella. No, he's like, arogynous, seems like he's feminine. He's a good-looking long-haired from behind.
Androgynous? From Bob. Where was the last place you traveled? Were you just in London?
What did I make of that? No, last one was at Byron Bay, actually, for space series, which was a conference up there which was quite mind-blowing, actually. And I think you should get a lot of the guests on the show, because a lot of them were genuine disruptors, innovators, people that lived outside of the confirmed nature of life. So how did you get a spot?
How does one go and talk with that? Well, you pay for it, so you go. And then everyone that goes, basically, is no schedule for three days. They literally just put up blank schedules, and people all turn up with a contribution, a session that they think would add something.
And so someone could be talking about education is broken. The other ones could be talking about their adventure, like the Jonesies, this couple that walked across the outback for 1,500 kilometers with a one-year-old. And so they screened their sort of documentary that they filmed on their iPhones. And it was incredible.
Paul and Tammy Ruse, so Paul Ruse, they do amazing stuff around leadership. And so they did a big session. And so everyone's just contributing their superpower, really. Because events can go either way.
There's a lot of events that you don't know. Well, not even that, but just like in general, conferences are hard to nail. You've been to a bunch. What do you think are the key takeaways if you're running an event?
What are the things that matter that people normally don't think about? Well, I actually, what was fascinating, the guest list was curated. So he would have picked the top 50 people that he felt deserved a place, and then he invited those and said, you can come. And then he had a sort of, you had to apply to come to it.
And so, and there were people that just didn't get a spot. And so there was a couple of hundred there at Elements in Byron. It was starting, big TPs, and so having people that were curated and that were a certain caliber or at least really wanted to contribute meant that even though you had all these sessions during the day, the most enriched experiences were just casually walking somewhere and chatting to someone. But everyone from media and entertainment, you know, I've Magda Sabanski was there.
And she was talking about, you know, the book that she wrote about the Holocaust and what her role, her father played in it, who was an assassin, you know. I heard this. Oh my God. And so, you know, you're having dinner, having drinks, and then she's just up sharing stories and it was just so authentic.
But were they capturing an audio video? I think so. Yeah. And, you know, one of the other ones that I hope you can get on the show is Diane McGraw, who is in the, on the short list, to go one way to Mars, to create the first colony.
And so, how long would you think it takes to get to Mars? Six years? I don't know. I sort of eyeballed it, I think.
I think you're low-balled, maybe. I'm, well, you know, I was going to say 15 years. See, obviously, kind of could take like, they get half way than they have kids and those kids go the same way. Like, like, eight months.
Oh, so I was thinking to technically get the moon. Why can't you fucking get, also? We're not swearing. Why go?
I'll be calm. Why can't they get back there? Yeah, because it's like, yeah. Well, they're going off on 20th, at 2031 is when they're launching.
And I think they're down to about 100 and then it gets down to 12 and then I think the first one gets down to four right. And what's fascinating about it is that the atmosphere, the gravity, so you cannot launch from up there. So to launch from here, the amount of equipment, fuel, and actually the thousands of people that contribute to being able to launch a rocket at the other end, you don't have that. And what's more is, if you were to jump out of, if you were to, I was just having flashbacks to Martian.
So because, you know, Martian, what he had to do was film, Josh, Matt Damon, that Damon had to get back up to the shuttle, right? Because they weren't able to take off. So if you were to jump out of a vessel with a parachute, it would do nothing. You just hit the ground and die.
So you just can't get any launch. So the only way to land there is to do reverse jet thrusters. Do you know what I mean? Otherwise, you just get the things that mask has.
Yeah, exactly. And they're like, yeah, it looks like it's in reverse. But then what's this? Oh, fuck all.
Yeah. I heard there's a stomach. Yeah. No, no, no, there's just red dirt and what they have to then do.
It's extremely hot. It's extremely hot. I don't know if it's extremely hot. It's just because it's red dirt.
It's colder than here. So I... It's colder than Melbourne. You just thought that the dust and dirt was red, blue.
Yeah, I mean, that makes sense. The places are blue. I interviewed a guy in Shepherd, who was going for that. He wouldn't have made it past the stage.
So it's been years. It would have been three years ago. If you find anything about your contacts in Shepherd, then they're all... No, they wouldn't have passed the drug test.
He had a link to Shepherd and he didn't leave there anymore. Was it the Brister? Wasn't that good? Definitely not the Brister from yesterday's episode.
The city was his uncle owned two times you. And it was dead. It turned out to be bullshit. Some guy's found me a bullshit story, which I said yesterday.
We had the previous... It's fairly embarrassing. Have you done that? I mean, you've had a lot of interviews.
Have you stuffed... Oh, you would have royally stuffed up three or better. Never had a mistake in my life. Actually, that's what I was just thinking about.
You taught me what on radio, while you were on air, you taught me what shelving was. Did I? Yeah. You said I was going to swear.
Yeah, well, I think this is fine because you made a shelving joke and then the airlock was like, oh, oh, oh, oh. And I was like, well, what's all that about? And then it wasn't until you got pulled in. Yeah, basically, it's usually about chapter three and the IKEA catalog.
Exactly. But it was pretty... I remember that being an eye-opener. Well, I'm glad that I contributed to your vast knowledge.
But the marcing is exciting. The reason why what I think is a lot of people didn't get through, and this is what was really fascinating, is they're taking ordinary people. So they're not... Even though, Dayan, who I hope you get to chat to, is a cyborg.
Like, she's just so amazing. Like, I think she's in her 50s or 50s, and her body age will be 25, and she sleeps, and she's very regimented, and she's incredible. And she should be an astronaut. But the other people that they've got, they've got, like, you know...
There's average people. Turkish pop stars. And, you know, like, it's not... They want real, normal people to go up there.
They still have to pass psychological tests, because you're basic. It's a one-way ticket. You're not coming back. She said to her mum, look, I've got a new job.
You know, it looks like, and her mum's like, congratulations. Tell me more about it. She goes, I can't get it. Because her mum, you know, like, you're basically all your loved ones.
You're saying goodbye to them forever. Do you need, like, special skills? Surely they'll draw the language. You want them, yeah.
You've got to be able to do poo, because that's what you grow all your food out of. Is that really what... Well, of course. He hasn't seen much.
He hasn't seen any of it. It's a Titanic. I have actually seen a Titanic. I don't even give you a spoiler alert, but it ends badly.
I think they've rebuilt... Is that what Clive Parnell was doing? Was he rebuilding the... I don't know, but don't speak history.
That's what my history teaches to say. There's a Titanic restaurant in Williamstown, where you walk in, and it moves like the entrance that it does a bit of... I think I'd vomit. Bit of saline beyond in the background.
The last time that we spoke, you'd just raised 10 odd million. You'd have to spend it all. That's what we're meant. What is the deal?
Once that goes through to literally appear in Tribes Bank account? Well, for people that aren't in business or in startup, we'll just see the number and go with the... You've got all that cash, yeah. Well, for the people that didn't listen to the other 14 hours of interview, so I've got a startup called Tribe that I launched about four years ago.
And the idea of a startup is, because you're building technology, it costs a lot, and you see an opportunity, you go, let's go for that. But if you wait around to just become profitable, or for the profit to come in above your expenses, to reinvest a business will go. Look, I've got enough profit now. Let's reinvest it to grow this business.
You basically get outside investments. You get other people that go, hey, if I give you 10 million, I hope it turns into 100 million, you know, in five years' time. And so what you do is at different points, you raise that money, and basically what they're doing is they're buying parts of the business. And where do those bits sit before they buy it?
Do people like you who own bits give it up? Yeah, exactly. So, you know, like I started with 100%, and then I slowly get down because, you know, you get it to staff, you know, people in a startup world, you don't have a lot of money. So you're sort of saying to people, hey, I want you to work for this, but also here's a bit of the company.
So that you, there's a reality, he's got to work so hard, and it doesn't work in a nine to five realm. So people need to get paid for their wage. They've got to enjoy that they're building something that can be massive, but it's incredibly high risk. So the idea is that that money comes in, and you get that money by saying to people, right, that money is going to last 18 months.
And in those 18 months, we're going to do this with the business. If you give us that money, we'll do this with the business. So they give you the money. If for whatever reason, you don't do that with the business and you don't increase and grow at the rate, you're always going to grow at the rate you should.
Then, and obviously you're running out of money because you're spending all that money to get there. The next time you go out and say, right, we need another 10 million. They say, what are you going to do with this 10 million? You say, we're going to grow like this.
I say, why would we believe you when you said that last time and you didn't? And so you can really, there's an enormous amount of pressure on the timing because your business can be absolutely perfect, but the category can go badly. So we're in influencer marketing, and I reckon it's just about to finally open up. But at the moment, you would say that.
Well, at the moment, no matter that's the skeptic that most investors probably say. Yeah, you're right. So you would say that, well, of course. Yeah, and so you find yourself, maybe you do like I say to, I'm optimistic about it.
Like I see how all the plays going to happen, but if it doesn't, then you lose credibility. And you say, well, you said that last time didn't happen. So you really got to predict the future. You can't just predict that you actually don't have to try to make it happen.
And if there's market forces that don't allow you to, your bubble keeps getting bigger. And it feels you're growing, but if you can't deliver on it, it's a really frightening thing. And there's not a lot of margin for error, which is why so many, so many just fall into a heap or they just stop. So is it 12 months or how long are those, each of those sort of milestones?
Well, funnily enough, it takes you 12 months to convince someone to give you money at times. And so even when you've got money, you're already out there telling the story for the next. And does it almost change? So when you started getting that 10 million, by the time you got it, had the market changed to the point where you actually had to say, okay, now that we're all across it, here's X, Y, Z that's actually changed in the market.
Well, you don't go into that much detail. I mean, I would prefer to, because that's my bread and butter, where I can just say, here are the market forces of reasons. But often there's reason, you've got to identify with the reasons for growth up. And some of times it's your own platform.
So we go, right, we're really good at getting customers, but the customers aren't happy with it, right? With the influencer content, they might not be enough so they even spend all their money, right? Or they go, look, we had a really great experience. And it was a perfect campaign.
We will love to use it again. But the reality is, it's an influencer campaign. We only do those every eight months. And so they love you, but yet the category isn't always on.
So people aren't going, right, I'm going to do influencer marketing, you know, always on a campaign that runs, that the campaign can turn into Father's Day to Mother's Day to Christmas, which it should, but the maturity of the market and the way brands see it just hasn't arrived yet. And so all of the, and plus thousands more, you know, whether it's the right staff member that's able to find the strategy, whether it's the right strategy, like it just goes on. And, and your ability is to try and turn dials, tiny dials, because you can't do big dramatic things. Cause that's too risky.
And everyone goes, you should be doing this and you know, the worst part is you know what you have to do. Because you're building tech, it takes so much money and time to do it. I was actually going to point out one thing on the app. Oh, great.
I'm joking, but you've had that a lot of that. Is it that we've shadow banned you? So basically, shadow banned. I actually, I can't access it for some reason.
Yeah, probably because I don't have enough followers. When does it shift from being a startup to a business? To a scale up. Yeah, so we go startup and then scale up.
To be honest, Uber still calls themselves a startup. So. Because they're still in debt? Yeah, absolutely.
Is that a definition of a business that's not in debt? The bank banks, the bank banks at the office. I think it's the hoverboard next to the ping pong table. It's um, yeah, it's interesting that the different markets that you're playing in, because there's obviously the Australian market and then there's the stuff that you're doing in New York.
Are they like in the US? Are they siloed? Are you saying a bit? Yeah, they're almost different customers.
So New York has a more mature digital market. And so they understand digital a lot better. And they, I've got that infrastructure. They have any infrastructure and that's the reality of it.
And they also have it. They're just so much more enthusiastic back technology. What is that? What is it?
I just think they got in there earlier and it's a more competitive market. More money at stake as well, I guess. Is it easier to get brands or influencers from your side of things? Brands.
Yeah, I mean, look, we get influencers just calm them. And you know, we can always scale that up. But the brands, it's the, in America, they see a big problem and they need a big solution. Whereas here, I mean, anti-CO disagrees with this in some respects.
But for me, in Australia, so we're a tech solution where you can aggregate 100 micro influencers for a campaign in like days. And it's really cheap. And the content all comes through before you've really paid a cent. You've got to still pay for your budget and commit to the platform.
But you've still got a bit of flexibility on making sure that the content that appears in front of you is actually on brand before it gets published. So in Australia, it's not that big a market. There's not that big a big influencer and the budgets aren't that massive. You could conceivably just do that yourself.
It's annoying. Yeah, yeah, yeah. And if I worked with an agency, they could do it pretty easily, too, right? In America, you just can't.
Yeah. Well, if you're doing it, if you want to do a user-generated thing in your REO or whatever, you might want to reach 100,000 people or something. Yeah. Well, it's just, it's, and so we've been building for scale.
So it's a self-serve platform that we want to do it on a really big scale. And so Americans need that scale because they don't want to just do a campaign with 20 micro influencers. Wow. We just reached 1.3 million people or something.
You know, in America, it's not even worth spending your time and your money on that. But you've got to be reaching tens of millions. Where I love it is that doesn't necessarily mean you have to aggregate a thousand micro influencers. But what I like and what I'm excited about is that influencer generated content.
And it goes to the next step, which is, you know, influencers, you know, traditionally create the content that posted to their feed. But we've got the content that brands love so much and they just use it in their own social advertising or own billboards. I love the idea that it just becomes customer-generated content, which means any customer. You go to Target, you buy a jacket, you walk out, you get an email that says, Hey, win the price of your jacket back.
Just email in a photo of you wearing it. And all of a sudden, the brand has this sort of stock image library of content shot by their own customers at scale and at speed. That that really excites me. So over there, what can brands do with all of our content when they put it into social or put it into outdoor, which is billboards, et cetera?
Has the idea of chasing the long tail, which I guess all of those smaller micro customers are, is that a shift in tribes, original business model, do you think? No, we started like that, but probably too early. So in retrospect, I wonder whether like we were just built for long time, so jump on, create your brief, get your content. But it's, you then need to be able, and you sort of hope words spread, so word of mouth, but you need a pretty sophisticated digital marketing team.
Because you're reaching the long tail, your product is built for the long tail, you need to tell the long tail. You need an enormous amount of money to be able to speak to all of those customers. Whereas the other end, which is non long tail, which is big companies, you can basically go in there as a salesperson and get their team around the table and talk to them, and their budget might be 50 grand. And so we were very good at that.
So even though we were building for long tail, we are a sales infrastructure. And the way was sort of almost hand to hand combat. It's almost like a loyalty program in some regards. I love that.
I absolutely, I think that target example absolutely is. And fashion brands love that because they need, you know, they can't have something six months old. The content needs to be, you know, get it in straight away, put it in their social ads, and then a month later it's gone. What's gamifying stuff?
We can talk about, like, we've got the Grunk Squad, which are the people that listen to our show. And wow, that's mean. We're all grunks. You're a grunk too.
You're a kingfucking grunk. But can we put that as the tweet? Jules Lund, you're the king grunk. The king grunk.
The king grunk. Yeah, absolutely. But no, I think that it's interesting. Gamification of this stuff around creating community where it's like, rather than it being clear, always transactional as well, like just cash, I find it interesting.
Well, I think you look at some of like Frank Body, the user generated content. It's amazing. It was the snow storm that became business, right? So that's like perfect world.
You can actually do that. Yeah. But how do you do that? That's a million dollars.
And also, what about the 98% of brands that don't have fanaticism from there? So it's very easy for brands that have put the hashtag in and everyone's celebrating Tesla or everybody's celebrating Nutella. But what about every other brand? All the brands that are starting off.
And so it's about activating everyday customers to make them think, oh, yeah, I can actually get rewarded for genuinely expressing a brand that I already use and love have paid for. And as you say, it's like a loyalty because you know, you can win back vouchers that keep you coming back to that same e-commerce platform for instance. That's really interesting. Should we do that for us?
Oh, yeah, yeah. I'll just say throughout this whole journey, how many years for now? Yeah. It's only been four years.
It feels like so much time. Yeah. I aged about 10 years in the first two. No, no, no.
It's also a tipping point in that age, I feel. When you get to a certain age, you don't want to get younger. I don't know if it's a start-up. Don't you agree with that?
Well, it's like you hit a point where it's just where you can't really tell. They're in the 25 or 35. Yeah. It's like a sweat spot.
And then it's like, you're in the... Well, I turned 40 a couple months ago. So I don't like it. I was actually thinking today.
30. Best. Yeah. I'm feeling the best.
Feel good. What's wrong with 40? I mean, you're more responsible than you've ever been. No.
I'm a responsibility than you ever have. I want to be more responsible. I think you're a better person. I know you've been.
But I'm more boring. Yeah, but isn't it? But you don't have to stress less about getting in trouble for shit now. Different parts of life.
Like responsibility. With power. Some scrape responsibility. You know, you are more responsible.
But that, therein lies the burden. It doesn't feel like you have ownership over. Like you've created the ship. You know, you've got...
You can have real ownership. It doesn't own the whole ship. Yeah. And it's a sell-off partnership.
Yeah, exactly. But I'm meeting as you as a person. I have autonomy. But you know, the autonomy that I get to make the decisions that are specified list of parameters.
Okay, read from it. It gives you purpose. So I've certainly got purpose. Then what more could you want?
Freedom. Freedom. But then... That's a hard one.
Because where's your purpose once you've got the freedom? I think sometimes the struggle, sometimes the friction can create a purpose. But, you know, like I'd imagine if, you know, I walked out of this with some money. This podcast.
If you don't have it. If you find it anyway. Please let us know. If it's in this building.
Can we check it out? There'll be nothing there. Say that. I think, you know, because I often wonder, like, what do you do if you did sell a business?
And would you be lost without purpose? But I think you've got to then... And you've got a family. Yeah.
And I also think, you know, purpose can be, you know, giving back. And also, I think, artistry. Like, I love photography. I would love to take photos.
There's an absolute purpose there of expressing an art form. But it doesn't come with... It shouldn't come with stress. I want to be busy.
But stress and pressure is very different. What was the last time that you worked when you weren't stressed? Yeah, I live in a constant status. Yeah.
Even I don't think... I think I just... It's like a blanket I just pull over me. Yeah.
Because maybe that's the thing too, right? Which is it's like... There's all these things. I do it all the time too, where it's like, it would be so much better if X, Y, Z.
But then that is so much part of your DNA and who you are. I believe, I genuinely believe that that just takes management. And you've got to be really... I would hope, absolutely dangerous.
Imagine you... I did achieve those things and someone with me with that purpose would get pretty depressed. The opposite of stresses. But I...
You would have to really manage it and restructure it. I'm pretty clear now on what is the most important thing in life. Where the tension sits is that I'm not able to live it. Whereas years ago, I thought the value was in the fame or the fortune of the business.
Whereas it is just with my family. And so it's funny. I'm in a tunnel. I'm very aware that, you know what?
How much more do... What do I actually need? And I'm actually not improving myself for anyone else. But I've started this thing.
I'm actually very passionate about the overarching ability or opportunity to change the face of advertising in a really creative disruptive way. Like, that cites me. Like, oh, all day long. But it comes at a sacrifice I already realised is probably too costly.
Now what? I think we get out of the fat fryer. I think we get out of the feelings. That was obvious.
Try the lunch. Yeah. What's the biggest thing you've learnt about yourself? Over this journey?
Well, I've learnt resilience. What does that mean? Well, it's really tough. And you don't have a choice but to just sort of pick yourself up.
And in those moments where you think it's all, you know, it just gets tough and you go, God, we're in trouble here. We won't be able to rise before the last rise. What are the worst case scenarios that actually went into your mind? The embarrassment of it going, oh, it was this amazing thing.
And we just literally, we ran out of money. But literally, can I make almost any mistake? If you run out of money, they take you out of the game. It's over.
No matter how amazing, and people just say that as a fail. What would life look like? What if that hadn't have happened? You know, what's ended up happening has happened.
I guess that's the other interesting thing. We think of anxiety. He's worrying about things that are in the future. Startups by design are anxiety inducing because it's always on this trajectory to looking at what it's going to be.
And mainly, the future always looks bright in my mind. So I'm a long-term optimist, but a short-term pessimist. Yeah. But the only thing we have is the present, which is a short term.
I know. And the same in regards to like, the thing that excites me about the show is actually not talking with you now. It's talking to you in 10 years. And it'd be a bigger show and a different show.
Like, the present for me has always felt like the step that I'm having to take just to eventually get to the place. We talked about it yesterday. It's where we are now. It's not where we want to be.
It's three-day deals, bring it out. Please, come on in, three-day deal. So this is a... I thought about you, Jules.
And I thought, what do you love? It's Nando's. That was the moment we got it for free. No, I still like Nando's.
We do want Nando's last week. We go between Guzman and Nando's. Yeah. Ben and Jerry's.
Ice cream. And look at Little Bill. We've only got four times. We've only got four times.
And there's only three of us. So, bad news for you. We all won at one barber three. This is 0.3 reoccurries.
Should we get bowls? I don't know what your favorite flavor is. So we got four. It's amazing.
What is your favorite flavor? Fish food. See? I said that.
See? It wasn't a willy. Wasn't there a three-day deal? Okay.
I knew it was a fish food. Honestly, it's not a fish food. I was just saying. I'm doing range out.
It's a good bomb drop. It's not a fish food. They're all like, what? Yuck.
Fish. And then Ben and Jerry's ice cream. Do you know the best slogan of all time? You love this.
And this is brave marketing. And last few years, I feel like there's been a lot more of it. But this slogan was the ice cream with less ice cream in it. Oh, yeah.
We talked about this. That's genius because it means that there's more bits. And as someone, you could probably relate. You've got more bits.
I mean, you've got more bits. No, don't. I do like more bits. As a general rule, you want them.
You want the bits? You want violet? Like the crumble in that. Oh, hokey-pokey.
Don't you think bits? I think it's going on the ice cream guy. People have had mental practice. They're standing there.
And you know they've got the rocky road. And they're just going for vanilla. And you're there going, mate, if you don't get on that other side, or they're like the honeycomb, the fudge and stuff. You're there.
You're just looking at me. If you don't hit that vein, mate, I'm going to hit yours. There's a place, I think, in Albert Park, an ice cream shop. Amazing.
But I've got a trick. So you get a two scoop. But you want the one flavour that you want the most of. Yeah, of course.
So you want that first one, right? Yeah. Yeah. So it's more.
It goes in. Do you think? No, I'm thinking you're that one. And then you know exactly what you want.
You're just saying, ugh. I mean, Josh is definitely with the avocado. No, no, no. It's all mad mechs or gusmani and any of those places.
This is a gusmani. Gusmani. Gusmani. Gusmani Gomez.
Gusmani Gomez. No. Gusmani. No.
Gusmani. No. Gusmani. Gusmani.
No. No. No. No.
No. No. No. No.
No. Three books, Andi J. That's my TLG. No.
No. It's not a play. It's a play. No, no, no.
No. In the post- belly. I will Senti. No.
No. No, No, no. No. No.
No. No. No. No.
They talked to fly. No. No, no, no. No, no, no, no.
I think that's launched one. No, but they- I think they launched one. Check it out. Okay.