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385: Bill Guertin, The Fan Experience episode artwork

Sep 3, 2019 28 min

385: Bill Guertin, The Fan Experience

from Crack the Customer Code Hosted by Adam and Jeannie

On this episode we talk with Bill Guertin, a man known in the sports industry as the '800-pound gorilla of sales performance'. He has experience with more than 100 pro teams across North America and Mexico and has written two successful books about sales, service, and marketing. Bill is here to talk to us about the importance of fan experience and how it's more similar to overall customer experience than you might think.

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385: Bill Guertin, The Fan Experience

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This episode was published on September 3, 2019.

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