385: Dreams to Reality: Building a Sleep Therapy Business with Elsbeth Fast

Summary Join our hosts Caleb Talley, Jeff Amerine, and Daniel Koonce in this episode of Startup Junkies as we explore the fascinating world of sleep therapy with Elsbeth Fast, a dedicated entrepreneur transforming lives through innovative sleep solutions. Elsbeth is the founder of True Sleep Therapy, a private practice specializing in cognitive-behavioral therapy for insomnia (CBTI).  Elsbeth’s career began in clinical settings, focusing predominantly on veterans struggling with PTSD and insomnia at the Veterans Healthcare System in Fayetteville, Arkansas. Here, she became a national trainer for the Cognitive Behavioral Therapy for Insomnia (CBTI) program. Moving into the civilian sector, she founded True Sleep Therapy to provide CBTI to a broader population. Her work primarily involves addressing sleep disorders, using evidence-based techniques to aid individuals in improving their sleep hygiene without the reliance on medications.  Beyond her clinical skills, Elsbeth had to quickly learn the non-clinical aspects of running a business—skills such as budgeting, business planning, and social media marketing. Throughout the episode, she shares her journey of founding a successful sleep therapy practice, the challenges she faced, and the triumphs she celebrated along the way. Discover the unique techniques and strategies she employs to help clients achieve better sleep, and gain valuable insights into the business side of health and wellness. This episode is a must-listen for aspiring entrepreneurs in the therapeutic field and anyone interested in improving their sleep health!   Show Notes (0:00) Introduction to Elsbeth Fast (0:56) About True Sleep Therapy (2:03) Defining Cognitive Based Therapy (10:44) Tips and Tricks for Getting Better Sleep (12:16) Elsbeth’s Origin Story (24:52) How Insomnia Is Detrimental to Health (29:30) How Lucid Dreaming Correlates to Proper Sleep (35:15) Navigating the Obligations of Business Ownership (39:42) Advice to Younger Self (40:46) Closing Question   Links Caleb Talley Jeff Amerine Daniel Koonce Startup Junkie Startup Junkie YouTube Elsbeth Fast True Sleep Therapy