386. Do IAB-Certified Stats Matter for Your Podcast?

You might have heard people talk about IAB podcast stats, measurement guidelines, compliance, and certification. Here's what all of that means, and whether it even matters! Please share this episode from your podcast app or https://theaudacitytopodcast.com/iabstats Who is the IAB? What are IAB stats These IAB guidelines get updated every few years. As of March 2024, the latest version is 2.2 still in proposal stage for public comment.: https://iabtechlab.com/press-releases/iab-tech-labs-podcast-technical-working-group-announces-podcast-measurement-updates-for-public-comment/ IAB "compliance" versus "certification" You can see the list of certified podcasting companies here.: https://iabtechlab.com/compliance-programs/compliant-companies/# Why IAB-certified podcast stats are good But every standard will have loopholes Some podcast networks put ads in mobile games: https://time.com/6217261/podcasters-buying-listeners-mobile-game-ads/ In my past research for testing the fastest podcast hosting: https://theaudacitytopodcast.com/who-offers-the-fastest-podcast-hosting-tap335/ Why you don't actually need IAB-certified podcast stats I've changed my mind about IAB certification New feature: The Community Corner Dave Jackson responded to my “mythinformation” line with a voicemail: https://castfeedback.com/6568ff490e90de09ac15f439/feedback/65e8bf6b409e6dd1d2c40a71 ——— Start and grow your own podcast for passion and PROFIT! Learn more and follow at https://theaudacitytopodcast.com/ Know, engage, and grow your audience with the power of podcast reviews! https://mypodcastreviews.com/ FEEDBACK Call (903) 231-2221 Email [email protected] Send a voice message from https://theaudacitytopodcast.com/ MAILING ADDRESS The Audacity to Podcast PO Box 739 Burlington, KY 41005