386: Mid-Year Roofing Business Review: Expert Tips for a Profitable Second Half

Welcome to an in-depth discussion about an often-overlooked topic in our industry: the mid-year review. Just like in a football game, we need a halftime review as we finish up the second quarter of the year. It’s time to evaluate what went right and wrong in the first half of 2024. Did we score? Did we hit our targets? Using the “I hope” strategy is not enough to ensure we have enough profitability to carry us through December! We have to understand our mistakes and adjust the game plan. Join Dave Sullivan and John DeLaurier to learn more in this episode!What you’ll hear in this episode:John’s perspective on Peach State Roofing's halftime review and how he plans to utilize the 1 Page Business Plan with his employeesRed flags: low conversion rates, revenue, and close ratesFiguring your gross profit margin and understanding your close rateImproving your close rate by prequalifying better and attracting better leadsWhat John identifies as the biggest contributor to a decreasing close rateBreaking down your marketing report, sales report, and cash flow reportThe importance of sending out invoices ASAPUnderstanding your short-term and long-term assets to gauge the strength of your businessEssential numbers to know: conversion rate, average revenue per job, total revenue, gross profit margin, close rate, and accounts receivableWhy Dave started The Roofer CFOMake an action plan NOW to move the needle on your 2024 profitability!Resources:Set up a FREE strategy call with Dave and get a few tips on how you can improve your business:  https://davesullivan.as.me/free-strategy-callInterested in learning more about our 1-on-1 coaching, our mastermind groups, or our fractional professional services? Email me at [email protected]. or send me a text at (510) 612-1450.No Plan? No problem. Download our FREE 1-Page Business Plan For Roofing Contractors https://theroofershow.com/plan.Vetted Sponsors Of The Roofer ShowHave RUBY answer your phones and tee up the sale by leaving a great first impression. Use this link to get up to $150 off your first month’s service: http://get.ruby.com/theroofercoach.Automate your Follow-Up and close more sales with ProLine. Get started for FREE at https://useproline.com/. Use promo code “Dave50” for $50 off your first month’s service!Our newest sponsor, SMA Support Services, fills a need by empowering contractors to simplify and optimize their operational processes with virtual assistant and call center services. Explore what a virtual assistant can do for your contracting business. Check out SMA Support Services! (Tell them Dave and John sent you.)