388. Protecting your creativity

What would you do if something you invented went viral? Like, 400 million views viral? Carolynn Hayman, the creator behind Conrad the Unicorn (America's favorite balloon costume) learned the hard way that when the internet blows up your work, everyone suddenly wants to copy it.  In this episode she shares with us Conrad's origin story and breaks down the real problem most creators never think about: protecting your intellectual property. How do you protect your creativity? Should you trademark?  Carolynn shares all the details of her experience… what she wishes she knew sooner, how a publicist helped and how it's time to start planning Conrad's 10th birthday! But that's not all… we also talk about her experience with product collaborations and how competitions and conventions can change your career. I loved having Carolynn on the show to share her really unique balloon world experiences! In the UGlu Hotline, I share how I use white-out in my business.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  @popdesignsandcreations | @conradtheunicorn Other sponsors & resources: 2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) Gemar USA  UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  The Bright Balloon on YouTube