389: How to Grow Regen Ag without Carbon Credits—w/ Emma Fuller, Cofounder of Fractal Agriculture

Sometimes when people think they are coming at an issue from first principles, they're already pretty far downstream. What if rethinking an issue means really blowing past the current framework entirely and figuring out how to get the result in an entirely new way?Emma Fuller is the Cofounder of Fractal Agriculture, a firm which takes minority equity stakes in farmland to help farmers switch to more regenerative practices.Listen in to hear more about how to do business in an extremely creative way that blends customer insights and clever design to reduce friction, correct misaligned incentives, and the bypass the pathologies of the old way of doing things.This Episode's Sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Philip Lee LLP: legal resources for carbon removal buyers and suppliers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Listen to the RCC episode with Ryan Covington from Philip Lee LLP⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rainbow: a developer-centric carbon removal registry ⁠⁠⁠⁠⁠⁠⁠⁠"Why carbon markets need field engineers, not just scientists" on Rainbow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠"What scientists actually do in carbon removal" on rosskenyon.com⁠⁠⁠⁠Resources⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to the Reversing Climate Change Substack⁠⁠⁠⁠Fractal AgricultureFractal Ag on LinkedIn