39: A masterclass in measuring and managing distinctive brand assets with Jenni Romaniuk, Associate Director at the Ehrenberg-Bass Institute

We’ve cast a net off the coast of Adelaide this week to catch one of the globe’s greatest researchers and Sci-Fi fans, Jenni Romaniuk. Jenni is Research Professor and Associate Director (International) at that conveyor belt of marketing stars, the Ehrenberg-Bass Institute, where she has advised many of the world’s biggest brands.She is the author of two must-read books; Building Distinctive Brand Assets and How Brands Grow Part 2, co-authoring the latter with industry legend Professor Byron Sharp, as well as being an engaging and entertaining keynote speaker at global industry conferences.She chinwags to us on her first job as a talented mixologist in a football club bar making fruit cups, her two books, how to build mental availability, best practices for managing and measuring distinctive brand assets, and tonnes more. You’d be a fool not to fill your ear canals up./////Follow Jenni on LinkedIn.Check out her books: Building Distinctive Brand Assets and How Brands Grow Part 2.Here is the Ehrenberg-Bass Institute’s website.Book Recommendation:   A Scandalous Life by Mary S. Lovell /////