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39 – Are We Thinking About Brands Backwards? episode artwork

Jan 15, 2019 28 min

39 – Are We Thinking About Brands Backwards?

from Healthcare Rap Hosted by Healthcare Rap Media

Paul Szablowski, well-known consultant and former SVP of brand experience for Texas Health Resources, helps unravel the difference between brands that understand customer experience and those that are falling behind. What’s the difference between brand awareness and brand relevance? Health systems and care systems? Agencies that win clients and agencies that are going about sales all wrong? All that, plus the economics of delight and how clients choose agencies. Special thanks to True North Custom for partnering with us to spread the awesome, yo!

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39 – Are We Thinking About Brands Backwards?

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