39 - Better Signals, Better Outcomes: Advancing B2B Growth in a Fragmented Data Market

This conversation with Jonathon Shaevitz covers topics such as solving publisher challenges, publisher data control, challenges with large deployments, agentic tools and productivity, signals and performance optimization, attribution and performance optimization, quality audience targeting, rethinking audience targeting, role of external data partners, common investment pitfalls, and agency evolution and AI adoption. The core principle of Growth Code is to provide a cleaner, more consistent signal for both buyers and sellers to succeed in the market.TakeawaysSolving publisher challenges with platform simplicity and immediate ROI focusStrategic data control and tactical vendor integration for publishersChallenges with large deployments and impact of legal and privacy issuesAI tool adoption and productivity impactSignal quality and strength for performance optimizationAI-driven optimization and first-party data signals for attributionObjective-driven campaigns and custom audience creation for quality audience targetingSimplified processes and increased performance and efficiency with external data partnersAvoiding ineffective publisher tools and misaligned measurement metricsAgency evolution and strategic focus on value creation with AI adoptionChapters00:00 Solving Publisher Challenges07:01 Agentic Tools and Productivity13:09 Attribution and Performance Optimization18:47 Rethinking Audience Targeting25:31 Role of External Data Partners31:26 Common Investment PitfallsConnectJonathon Shaevitz: https://www.linkedin.com/in/jonathonshaevitz/Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application