#39 D2Cブランドエージェンシー Red Antlerのallbirds立ち上げ話

What this episode covers

こんにちは、Off Topicです。今回はD2Cのブランディングのパート2になります！前回もおすすめなので、聞かれてない方はそちらもチェックしてみてくださいね。 ※机の音がたまに聞こえます、申し訳ありません。。 ◎今回のトピック・Airbnbのリブランディングの優れている所・Venmoが作ったソーシャルな体験・allbirdsのブランド立ち上げの話 ◎参照リンク・Obsessed: Building a Brand People Love from Day One (English Edition) - Amazon https://amzn.to/2DfT2nN ・Airbnbのデザインチームサイト https://design.studio/work/airbnb/ ・Venmo https://venmo.com/ ・allbirds https://www.allbirds.com/ ・クラファン時代のallbirds(The Wool Runners) https://www.kickstarter.com/projects/3over7/the-wool-runners-no-socks-no-smell ◎ひとこと byテツロー本に書いてなかったですが、Red AntlerのEmilyさんの過去の案件で失敗して最も落ち込んだ案件はBrandlessだそうです。そして最近だとRed Antlerが手伝ったJot CoffeeやPentagramが手伝ったOffLimitsが面白いと思いました - 今後はOff TopicのInstagramでも新しいブランドの紹介をするので、是非皆さんご覧ください！ \ Instagramも更新してます！ / https://www.instagram.com/offtopicjp/ ◎Twitter Off Topic https://twitter.com/OffTopicJP ミキ https://twitter.com/mikirepo テツロー https://twitter.com/tmiyatake1 ◎note https://note.com/offtopic

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Frequently Asked Questions

How long is this episode of Off Topic // オフトピック?

This episode is 25 minutes long.

When was this Off Topic // オフトピック episode published?

This episode was published on July 16, 2020.

What is this episode about?

こんにちは、Off Topicです。今回はD2Cのブランディングのパート2になります！前回もおすすめなので、聞かれてない方はそちらもチェックしてみてくださいね。 ※机の音がたまに聞こえます、申し訳ありません。。 ◎今回のトピック・Airbnbのリブランディングの優れている所・Venmoが作ったソーシャルな体験・allbirdsのブランド立ち上げの話 ◎参照リンク・Obsessed: Building a Brand People Love from Day One (English...

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