39. Glenn Patterson, City of Casey | 'Why LinkedIn?' A CEO case study.

In this episode of Your Digital Reputation, host Roger Christie interviews Glenn Patterson, the CEO of City of Casey; a local council in the state of Victoria with almost 400,000 residents, making it the state's largest municipality and also one of the fastest growing councils across Australia. In this conversation, we dive under the hood of the work Glenn and his leadership team have been doing, explore why he felt LinkedIn was a logical choice, and hear more about what the team's experiences have been since taking that more proactive approach online.TIMESTAMPS:00:06:29 Leverage LinkedIn for professional growth.00:11:47 LinkedIn can significantly influence perception.00:13:39 LinkedIn is a positive platform.00:18:37 Authenticity drives engagement on LinkedIn.00:24:02 Overcoming challenges in LinkedIn engagement.00:28:32 Embrace LinkedIn for personal and business value.00:31:00 Importance of commitment and example.--25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.