#39 - Greenwashing : comment réguler la publicité ? Mathieu Jahnich

from Greenletter Club, l'écologie décortiquée · host Maxime Thuillez

Publicités trompeuses, slogans fallacieux ou labels auto-décernés : les marques sont prêtes à tout pour se donner une image responsable. D’où cette question : comment lutter contre le greenwashing ? Pour y répondre, nous recevons Mathieu Jahnich, chercheur & consultant sur les sujets de communication liés à la transition écologique, professeur à Sciences Po Paris et co-auteur du guide sur la communication responsable de l’ADEME. *** Suivre le Greenletter Club :👉Instagram : instagram.com/greenletterclub/ 👉Twitter : twitter.com/GreenletterClub 👉 Youtube : https://bit.ly/3qnP6o5Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on August 20, 2021.

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