39. How Business Owners Should Use LinkedIn with Joe McKay

from Waves Business Coaching · host Jacob Karnes

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Joe McKay, a solopreneur and LinkedIn expert. Joe shares his journey from creating a dodgeball community in Australia to mastering LinkedIn content creation. He discusses the importance of understanding your audience, the three types of LinkedIn posts every business owner should know, and how to effectively engage with potential clients. Joe emphasizes the need for authenticity in social media interactions and provides actionable strategies for building a strong LinkedIn presence. Get Joe’s solopreneurship insights at https://joemckay.info Get Jacob’s Book: https://www.masteryourfirstjob.com Visit Our Website: https://wavesbusinesscoaching.com Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/ Subscribe to the Waves Business Coaching Podcast: YouTube: https://www.youtube.com/@wavesbusinesscoaching Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com Chapters 00:00 Introduction to Joe McKay 06:29 Three Essential LinkedIn Post Types 12:31 Starting Your LinkedIn Presence 24:54 The Flywheel Effect in Content Creation 32:16 Final Thoughts on Authenticity

Episode metadata supplied by the publisher feed · Published Feb 25, 2025

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39. How Business Owners Should Use LinkedIn with Joe McKay

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