39. How Organic Produce Drives Center Store With Adam Brohimer & Tom Barnes, Category Partners

39. If you think organic lives only on the perimeter, you're leaving money on the table. Produce isn't just a department—it's the gateway that drives shoppers into center store.  In this CMA webinar replay, I break down why organic produce is the "tip of the spear" for retail growth. We unpack Nielsen data showing organic produce growing double digits, generating nearly $5B in sales, and attracting younger families willing to spend more per trip. More importantly, we connect the dots: organic produce shoppers spend more across the total store and prioritize quality, health, and transparency over price alone. You'll learn why integrating organic next to conventional grows the entire category, how produce fuels impulse purchases, and why fresh is retail's competitive weapon against Amazon. If you want to grow velocity in center store, start by winning organic on the perimeter. Category Management and Why It's Important and learn how to translate organic momentum into measurable retail growth. Then explore additional episodes to deepen your category leadership strategy. Get instant access on the show webpage: RetailSolved.com/session39